Privacy Policy

1. About This Policy

LocalZ helps people discover businesses and helps businesses and territory teams manage their presence and workspaces. Digital Brand Power LLC operates LocalZ. This Policy explains the personal information handled through our directory, accounts, reviews, advertising, business research, support and Kelly assistant features. Personal information includes information that identifies or can reasonably be linked to a person; business information can also be personal information, particularly for sole proprietors.

This Policy describes our practices rather than requesting blanket permission for every possible use. Optional cookies, marketing choices, microphone access and device location have their own controls. A business listed on LocalZ, a linked website or an external service may handle information independently under its own policy. This Policy does not replace those policies.

2. Information You Provide

Account and workspace information may include your name, email address, account identifier, sign-in credentials, role, team membership, business relationships and account preferences. We use this information to provide access and distinguish the records and actions available to each role. Protect your credentials and do not submit another person's information without an appropriate basis.

Business information may include a business name, category, services, description, contact details, public address, service area, website, opening hours, accessibility features, photographs and profile ownership or claim information. When you claim or manage a business, we may request information needed to establish your authority. An account's private contact details are not automatically a public listing, but information you intentionally submit to public profile fields may be displayed publicly.

Reviews and other public contributions may include your display name, rating, review text, photographs, business responses and associated publication information. Advertising submissions may include campaign content, the business being advertised, placement selections, coverage, dates and order information. Support messages and privacy requests may include correspondence and information needed to understand, verify and resolve the request.

If you use Kelly, we process your messages, conversation context and any information you choose to include. Voice features process audio to provide the requested conversation. Do not include passwords, payment card details, government identification numbers or highly sensitive personal information in a general assistant conversation. If a requested process needs identity evidence, use the specific channel provided for that process.

3. Information From Business Research and Other Sources

LocalZ may obtain business information from business websites, map and business-data services, public directories, public records and authorized research or enrichment tools. We may also receive information from a business representative, territory team member, account administrator or person who submits a correction. This can include business contact information, classifications, public descriptions and source references used to prepare or verify a listing.

A public source does not make every subsequent use unrestricted. We assess the purpose and relevance of information used for our services. Research, generated descriptions and inferred classifications can be incomplete or incorrect. A business can contact us to request correction, challenge an association or raise a privacy concern. We do not treat an unverified inference as a confirmed personal fact simply because an automated tool produced it.

Organizations that add team members provide their business account details and role assignments. Payment, email delivery and other service providers may return transaction status, delivery results, error information or security signals needed to operate the relevant feature. The information returned depends on the feature and provider actually used.

4. Technical, Usage and Location Information

When you use LocalZ, our systems may process information such as IP address, browser and device type, requested pages, timestamps, referring information, session identifiers and errors. These records support delivery, security, troubleshooting and service operation. Profile Views reporting counts recorded profile page views; it is not a count of unique people, enquiries or completed purchases.

Profile Views can include Traffic Lab visits. Traffic Lab activity is not evidence that an independent customer visited, expressed interest or made a purchase. Business reporting is subject to workspace permissions: business users are intended to access reporting for their own authorized business, while authorized platform staff may access platform-wide reporting.

Searches and page context can include a selected city, category, business or territory. If you enable a location feature, we use the location information made available to that feature to provide relevant results. Precise device location requires the browser or device permission where applicable. You can decline that permission and use a manually selected location. An IP address may also suggest an approximate area; it is not necessarily your actual location.

Cookies, local storage and similar technologies are described in our Cookie Policy at /cookies. Necessary storage supports requested functions. Optional analytics and Marketing choices are separate from acceptance of our Terms or acknowledgement of this Policy. Google Maps loads automatically on business profiles, separately from LocalZ’s optional Analytics and Marketing choices. The Cookie Policy explains the connection to Google and its privacy controls.

5. Why We Use Information

We use relevant information to create and secure accounts; authenticate users; assign roles and permissions; operate and improve business listings, searches and workspaces; verify profile claims; publish authorized contributions; deliver requested Kelly conversations; administer campaigns and orders; provide reporting; respond to support and privacy requests; investigate misuse; resolve disputes; and meet applicable legal obligations.

We may analyze errors, support issues and service operation to improve reliability and usability. Any optional analytics or marketing technology must follow the applicable choice and legal requirements. Permission to operate a requested account is not permission to send unrelated promotional messages or enable every optional tracker.

Where European or UK data protection law applies, the appropriate basis depends on the processing. It may be performance of a contract or steps you request before one, compliance with a legal obligation, consent for an optional purpose, or legitimate interests such as securing the service and maintaining accurate business information after considering the effect on people's rights. Consent can be withdrawn for future processing. Withdrawal does not invalidate earlier processing that was lawful, and it does not prevent processing supported by a different applicable basis.

Where Canadian law applies, we obtain the form of consent required for the circumstances or rely on an applicable legal permission or exception. We consider the sensitivity of the information and reasonable expectations. Information will not be used for a materially different purpose without the notice, consent or other basis required by law.

6. Kelly and AI Processing

Kelly is an AI assistant, not a person. To answer a question, the relevant AI service may receive your message, relevant prior conversation and context about the page or workspace you are using. A voice conversation may also involve processing audio and producing spoken output. OpenAI is used for connected AI features. A provider may process the information needed to deliver, secure and troubleshoot its service under its applicable terms and privacy practices.

Context should be limited to what is relevant and authorized for the feature. Being a platform owner or using an assistant does not remove another person's privacy rights or turn a private message into public content. Permission controls continue to apply when an assistant helps with records. Any proposed consequential action must follow the applicable workflow and authority requirements.

AI output can contain mistakes, unsupported statements or inappropriate inferences. Review output before relying on it, publishing it or using it to make a decision about a person or business. Do not use Kelly as the sole basis for legal, medical, financial, emergency or similarly consequential decisions. You can report an incorrect answer or request correction of personal information through info@localz.net.

Private conversations are not submitted as public reviews or directory content merely because you use Kelly. These documents do not grant permission to publish your private conversations or use them to train an unrelated model. Provider handling and retention are not the same as LocalZ's own conversation storage, and we do not promise that a provider keeps no security or service records.

7. Public Information and Your Choices

Public business profiles, published reviews, business replies and approved advertisements can be visible to other users and search engines. Public content may be copied, linked, indexed or retained by others outside our control. Consider whether a personal home address, personal phone number, face or another person's details should be included before submitting it for publication.

You can request correction or removal of personal information and use the available profile or account tools. We assess requests in light of identity, authority, accuracy, other people's rights and applicable law. Removing information from LocalZ does not immediately remove search engine caches or copies held independently by others. We can explain what we control and any additional steps that may be available.

8. When Information Is Shared

We make information available to people and organizations as needed for the relevant function. This includes authorized staff and service providers supporting hosting, storage, security, email, payments, maps, AI and technical operation; the business or team members you authorize to manage an account; and people who receive content you intentionally publish or send.

Providers should receive information appropriate to their task. Some providers act on our instructions, while others, including an independently visited business website or a map provider, may also determine their own processing. A link or embedded service does not give that organization unrestricted access to your LocalZ account.

We may disclose information where reasonably necessary to comply with applicable law or valid legal process, protect rights and safety, investigate fraud or security incidents, enforce applicable agreements, or establish or defend legal claims. Where permitted, we consider whether a request is properly authorized and appropriately limited. We may also disclose relevant information in connection with a genuine business transaction such as a merger or acquisition, subject to appropriate confidentiality and applicable protections. A change of ownership does not erase existing privacy obligations.

We do not treat payment for advertising as permission to disclose a user's private account or conversation history to the advertiser. Any new use or disclosure requiring separate consent or an opt-out must be supported by the applicable notice and choice.

9. Payments and Service Messages

Where a payment feature is used, payment information may be processed by the connected payment provider. LocalZ may retain order references, amounts, status, subscription and accounting records needed to administer the transaction. Do not send full card numbers or security codes through Kelly or support email. The provider's own processing is covered by its applicable privacy information.

We may send necessary messages about sign-in, security, orders, account changes, requests and service operation. Marketing communications have separate choices where required. An unsubscribe from promotions does not normally stop a requested receipt or an important security message. Do not assume that a public business email address automatically permits every type of promotional outreach.

10. Retention, Conversations and Deletion

We retain information for the purposes described here and for applicable legal, accounting, security and dispute needs. The relevant period depends on the record, the service relationship, legal requirements and whether a valid preservation obligation applies. Information should be deleted, de-identified or otherwise handled appropriately when it is no longer needed; one fixed period does not fit all records.

Kelly's server conversation retention is configuration-dependent; the current default setting is 180 days. That setting is not a promise that every copy, backup or external provider record is removed on exactly the same day. Current saved conversation history is retrieved from the server for the signed-in account or, when signed out, the current browser session. Older browser-saved conversation history remains a separate copy until you remove it or the browser removes its storage. Anyone with access to the same browser profile may be able to see that older locally saved history. Use a separate browser profile on a shared device and clear old local conversation history when appropriate.

Closed privacy-request case details are retained for 12 calendar months after closure. Downloadable export packages are available for 30 days after release. Documented preservation obligations may require retaining records longer; they do not extend the download period. Private recovery archives follow their separate recovery cycle.

Clearing a conversation in your browser does not by itself erase server records, and deleting an account does not necessarily remove an independent public business listing, another person's review or records we must legally retain. A privacy request can address the relevant copies and explain their relationship. Backups may retain a protected copy for a limited recovery cycle rather than being edited immediately; any retained information remains subject to applicable restrictions.

11. Security and International Processing

We use measures intended to protect information, including access controls and role restrictions appropriate to the service. No internet service or storage method can guarantee complete security. Tell us promptly if you suspect unauthorized account access or a disclosure, and avoid sending sensitive evidence through an insecure general message when another process is available.

Digital Brand Power LLC is based in the United States. Depending on the service and provider, information may be processed in the United States and other countries with different privacy laws. Where required, international processing must be supported by applicable safeguards, an adequacy decision, contractual protections or another lawful transfer basis. You may contact us for information about safeguards relevant to your request. We do not imply that every country offers identical protections or that merely using LocalZ waives mandatory rights.

12. Access, Correction and Other Requests

You may contact info@localz.net to ask what personal information we hold about you, request access or a copy, correct inaccurate information, request deletion, withdraw consent, object to a use, request restriction or portability, or raise a concern. Availability and scope depend on applicable law and the circumstances. Identify the information or account involved and the action you want; you do not need to disclose unnecessary sensitive documents in your first email.

We may need proportionate information to verify identity or authority and avoid giving information to the wrong person. An authorized agent may need evidence of authority. We respond within the period required by applicable law, explain permitted extensions or refusals, and provide available review or complaint options. Rights may be limited where necessary to protect another person's information, meet a legal duty, preserve a claim or apply a lawful exception.

You should not be penalized for exercising applicable privacy rights. If a requested deletion or withdrawal makes a particular service impossible, we will explain that practical effect. Contact us if you need an accessible way to make a request.

13. Regional Rights

Canada: Subject to applicable law, you can request access to personal information, an account of relevant uses and disclosures, and correction of inaccuracies. You can raise a concern with us and, where applicable, the Office of the Privacy Commissioner of Canada or the appropriate provincial privacy regulator. Quebec residents may have additional rights concerning computerized information, portability, consent and processing outside Quebec under applicable law. We will assess such requests under the law that applies to the organization and information concerned.

European Economic Area and United Kingdom: Where the GDPR or UK GDPR applies, rights may include access, correction, erasure, restriction, portability, objection and withdrawal of consent. You can complain to the competent supervisory authority, including where you live, work or believe an infringement occurred. You may object to direct marketing at any time where that right applies. Contact us to discuss an objection or concern about automated processing; we do not ask you to accept an automated decision with significant legal effects merely by accepting our Terms.

United States: Where an applicable state privacy law covers our processing, rights may include knowing or accessing information, correction, deletion, portability, an appeal of a rights decision, and opting out of sale, sharing for cross-context behavioral advertising, targeted advertising or certain profiling as those terms are defined by that law. These rights depend on the law's scope and exceptions; listing them is not a statement that every statutory threshold applies to LocalZ or that every described activity occurs.

Use Cookie Settings for the optional technologies controlled by that tool, and email info@localz.net for a broader privacy request or appeal. A cookie choice applies to the browser in which it is stored; it does not automatically communicate an account-wide request or remove information from another organization's systems. We assess legally recognized opt-out signals under the applicable requirements. Browser settings alone do not necessarily communicate every possible rights request.

14. Children and Sensitive Information

LocalZ is a business directory and workspace service. Do not submit a child's personal information or highly sensitive information unless a specifically authorized feature and lawful basis support it. If you believe a child has provided information inappropriately, or that a listing or contribution exposes sensitive information, contact us so we can assess and address the concern. These general services are not a channel for emergency assistance or confidential professional advice.

15. Changes and Contact

We may update this Policy as the service or our practices change. We identify the effective date, provide additional notice for material changes where required and seek fresh consent where the law requires it. A revised policy does not automatically expand a previous optional cookie choice.

For a privacy question, request or complaint, contact Digital Brand Power LLC at info@localz.net or write to 539 W. Commerce St., Unit #4734, Dallas, Texas 75208. Include enough context for us to direct your request, without sending unnecessary sensitive information. Our Terms and Conditions are at /terms, and our Cookie Policy and Cookie Settings are at /cookies.